Cheryl Jensen, Southern Methodist
Women & Leadership: The Inverse Relationship Between Success and Likeability for Women
Managing Partner, C&S Knowledge Company
In order to be successful in business and life, products and services need to be well received and liked. Usually the more this happens, the more successful the brand or product. What’s interesting is this does not always seem to translate for people, especially when it comes to women and men in business. In fact, research suggests the opposite happens. The more successful a man becomes, the more he appears to garner favor, accolades and increased likability. However, for women the inverse seems true – the higher women rise in power the more they become targets for criticism, they are described less favorably and are considered less likable. What is going on here? In this session, we will explore some of the research and generally understood dynamics of this inverse relationship. We will explore possible strategies women can use to become great leaders and how to anticipate and then navigate some of the biased ways of thinking that hinder women from realizing their full potential.
After a 30+ year career at IBM where she worked in Global Learning, HR, sales and marketing, Ms. Jensen founded her company, C&S Knowledge Co. LLC in 2007. She has deep expertise in leadership and organizational development, learning and organizational change, sales and marketing, and human resources within numerous industries including manufacturing, financial services, public sector, telecommunications, travel, hospitality, healthcare/ pharmaceutical and retail industries. She has lived and worked internationally in Europe, Asia Pacific and the Middle East as well as working with organizations of all sizes, public and private. During her career, she has become passionately interested and invested in the challenges women in business face daily.
Cheryl has an Executive MBA from Southern Methodist University in Dallas, Texas, where she is a frequent guest lecturer in the Cox School of Business. In 2017, she joined Tri Delta and has worked in numerous capacities since. She is certified by Korn Ferry/Hay Group as a consultant and coach and holds a coaching certification from The Coaches Training Institute as well as being a certified coach and member of the International Coach Federation. She is a member of the NeuroLeadership Institute and an active volunteer for Legacy Boxer rescue in the DFW area.